The men and women that make up our sales team are the frontline professionals representing the dealership. The new vehicle salesperson sells new vehicles to meet dealership sales, profit, and customer satisfaction goals. He or she must be a self starter, organized, and an excellent communicator who truly enjoys working with the public. Duties include the understanding of the products sold, finance, insurance, provincial and federal laws, warranties, and the automotive industry in general. Salespeople are kept up to date on the latest product development and sales techniques through training sessions which the dealer and manufacturers conduct on a regular basis. They also take advantage of a wide variety of outside sales and business courses.